Joyce Shulman is a self-proclaimed idea junkie: she had several businesses before launching Macaroni Kid, the largest source of family events and activities, 11 years ago (the Macaroni Kid publishing network includes 550 local publications and reaches over 3,000,000 moms across the nation each month). In this episode of the Business Builder Show, Joyce shares how she fuels her creativity, along with her three-part test for pursuing an idea and why having Veto Power over ideas is essential to successful business partnerships. We also explore with Joyce the challenges of scaling hyper-local businesses and grassroots efforts needed to build a mailing list. Finally, Joyce dives into the story and mission behind her latest venture, 99 Walks.
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Marty Wolff, Founder of the Business Builders Show