The Business Builders Show and www.c-suiteradio.com is proud to present Leonard C. Green. He is Entrepreneur-in-Residence at Babson College, the nation’s #1 school for entrepreneurship. He is founder and chairman of the Green Group and was a major influence behind SoBe beverages and Blue Buffalo pet food.
Along with his co-author Paul B. Brown. Len Green wrote The Entrepreneur’s Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business.
The first question I ask him is “people have been told to create a detailed business plan before even thinking of getting underway.” Mr. Green’s answer ” business plans are almost always a waste of time.” Hmmmm…….this got my attention!
So, entrepreneurs and business executives who are smart enough to know they never stop learning will benefit from this interview and from the book we discuss.
Be sure to listen to all our Business Builders Show interviews at www.c-suiteradio.com.
Thank you Peter Himmelman and his www.bigmuse.com presentations for underwriting this edition of the show. You can reach Peter at firstname.lastname@example.org
Contact me with your comments and questions at marty@
martywolffbusinesssolutions. com or call/text me at 570 815 1626.
Thanks for listening.