Sales Differentiation with Lee B. Salz

This one is different! Lee Salz actually turns the mic on me by asking me questions! I think I did OK – you decide. Welcome to the Business Builders Show with Marty Wolff on
Lee’s great book is Sales Differentiation: 19 Powerful Strategies To Win More Deals At The Prices You Want.  The key phrase there is “at the prices you want”.
Lee is a real sales pro and we had a great conversation. Learn more about Lee B Salz at You can buy Lee’s book and register for a special video series at
I wanted a couple of answers though, in spite of Lee asking some questions. Like, how can we use giving references to a potential client as an opportunity for sales differentiation? I LOVED LEE’S ANSWER!
Thank you for listening to the Business Builders Show with Marty Wolff and Guest Host, J Kelly Hoey. Learn more about us at and Call or text me with any questions or comments at 570 815 1626.


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