This one is different! Lee Salz actually turns the mic on me by asking me questions! I think I did OK – you decide. Welcome to the Business Builders Show with Marty Wolff on www.c-suiteradio.com.
Lee’s great book is Sales Differentiation: 19 Powerful Strategies To Win More Deals At The Prices You Want. The key phrase there is “at the prices you want”.
Lee is a real sales pro and we had a great conversation. Learn more about Lee B Salz at www.salesarchitects.com. You can buy Lee’s book and register for a special video series at www.salesdifferentiation.
I wanted a couple of answers though, in spite of Lee asking some questions. Like, how can we use giving references to a potential client as an opportunity for sales differentiation? I LOVED LEE’S ANSWER!