Is there a direct link between a company’s culture and its performance? Our Business Builders Show guest John Waid KNOWS there is and he gives us several examples as evidence. We also talked about john’s book Reinventing Ralph: A Little Story for Salespeople About Culture-Driven Selling and WHY John feels it is important to bring humanity back to companies.
John Waid is the founder and CEO of C3-Corporate Culture Consulting. He has worked in sales and marketing at Pfizer, PepsiCo, and Nestle. Learn more about John and his company at corporatecultureconsulting.com
. You can also find John Waid on Linkedin.
To learn more about the creator and host of the Business Builders Show go to martywolffbusinesssolutions.