Since this is Part 2, there must be a Part 1 and I strongly recommend you listen to Part 1 before moving on to Part 2. Here’s the link: http://
martywolffbusinesssolutions. com/brand-strategist-lindsay- pedersen/
If you are serious about forging your own Ironclad Brand, then of course I suggest you listen to both interviews, buy Lindsays’s book and then go to her website ironcladbrandstrategy.com to download a FREE companion guide to the book. Lindsay walks you though her 8-Step Ironclad Method. When you go to the website, hit the book tab and you will see how you can get this terrific guide.
Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics and ancient storytelling. Lindsay has worked with Starbucks, Clorox, Zulily, T-Mobile and several start-ups.
Once again go to ironcladbrandstrategy.com to learn more and to get Lindsay’s 8-step Ironclad Method.
You can learn more about me, your host, at martywolffbusinesssolutions.
com. You can call or text me your comments or questions at 570 815 1626.